What s Attribution And Why Do You Need It
What is attribution and why do you want it? Attribution is the act of assigning credit score to the promoting supply that almost all strongly influenced a conversion (e.g. app install). It is very important know where your users are discovering your app when making future advertising selections. The Kochava attribution engine is complete, authoritative and actionable. The system considers all possible components after which separates the profitable click from the influencers in real-time. The primary elements of engagement are impressions, clicks, installs and events. Each component has specific standards that are then weighed to separate successful engagements from influencing engagements. Each of these engagements are eligible for [Redirect-302] attribution. This collected device data ranges from distinctive device identifiers to the IP handle of the device on the time of click on or impression, dependent upon the capabilities of the community. Kochava has hundreds of distinctive integrations. Through the combination course of, we have now established which system identifiers and parameters each network is capable of passing on impression and/or click.
The extra device identifiers that a community can move, iTagPro Product the more information is offered to Kochava for reconciling clicks to installs. When no system identifiers are offered, Kochava’s strong modeled logic is employed which depends upon IP tackle and gadget consumer agent. The integrity of a modeled match is decrease than a gadget-based mostly match, but nonetheless results in over 90% accuracy. When multiple engagements of the identical sort occur, they are recognized as duplicates to provide advertisers with more insight into the nature of their site visitors. Kochava tracks each engagement with each ad served, which sets the stage for a comprehensive and authoritative reconciliation course of. Once the app is installed and launched, Kochava receives an set up ping (either from the Kochava SDK within the app, or [empty] from the advertiser’s server through Server-to-Server integration). The install ping contains system identifiers in addition to IP tackle and iTagPro Official the consumer agent of the device.
The info obtained on install is then used to search out all matching engagements based mostly on the advertiser’s settings inside the Postback Configuration and deduplicated. For iTagPro Official more info on marketing campaign testing and machine deduplication, discuss with our Testing a Campaign help document. The advertiser has full management over the implementation of monitoring events within the app. Within the case of reconciliation, the advertiser has the ability to specify which publish-set up occasion(s) define the conversion level for a given marketing campaign. The lookback window for occasion attribution within a reengagement campaign can be refined throughout the Tracker Override Settings. If no reengagement campaign exists, all events might be attributed to the supply of the acquisition, iTagPro Tracker whether attributed or unattributed (organic). The lookback window defines how far back, from the time of install, to think about engagements for attribution.